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Monday, January 23, 2006
NBC Says Torino, Others Say Phooey To English speakers, it's the Shroud of Turin, not Torino. We say Florence not Firenza, Venice not Venezia. That's why many U.S. news organizations, including the Inquirer, aren't going along with Italy's name for the site of the Winter Olympics.
Officially, the International Olympic Committee has used Torino since 1999, when the town was awarded the Games, according to an article by the Associated Press, which uses Turin. NBC went along with Torino because "it's so magnificently Italian how it rolls off the tongue," a rep said. See NBC's Olympic site. (Reasoning like that is how ice-dancing winds up in a sporting event.)
Past Olympics, though, from Rome to Munich to Moscow, were known in the U.S. by their host cities' English names.
