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Tuesday, March 07, 2006
M. Night's Spooky-Cool Ad
See M. Night Shyamalan's 2-minute American Express ad during the Oscars?He sits alone in a restaurant people-watching and "seeing" odd dramas unfold. A couple chats ... and a baby carriage comes rolling along. As an angry man starts choking, his cold-souled girlfriend simply stares straight ahead. A hood falls off a skinhead, who reveals strange arm tattoos. Does a ghost trip the waitress? Very unusual to see an ad build a sense of eeriness. But that fits the sensibilities of the Sixth Sense director, whose Lady in the Water: A Bedtime Story is scheduled for a July release. See Shyamalan's new ad. See Lady in the Water trailer. Adweek tells more.