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Friday, March 24, 2006
Three Stooges Seltzer
See that huge new hit American Inventor last night? The scalp-enhanced judge, Doug Hall, wrote a book I especially remember for a Three Stooges story. Jump Start Your Brain, an lively guide to enhancing creativity, tells how Hall pitched Pepsi with his idea for Stooges All-Natural Flavored Seltzer. You actually spray the drink into your mouth, the way those beloved boneheads of bygone days did in their films. The poll results were jaw-dropping: An A-plus rating! But only with men. With women? An F. When Hall suspected a gender gap in humor, his wife countered, "It means women are the one who have to clean it up." Pepsi passed in favor of an idea that scored A-plus with both sexes: Crystal Pepsi. Which proved a dud. Later, I read Coke helped Crystal Pepsi's pratfall by not even advertising a new clear Coke, acting like "So what? No big deal."