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Friday, June 23, 2006
Excited by 'Forever Independent'?
Here we go again. Jersey couldn't figure out a lively slogan despite big bucks and online voting. Now a coalition of Philadelphia area groups has spent $200,000 and come up with "Forever Independent." It's OK. As in: Well, it's not offensive or apologetic or dishonest. Problem is: What's it really say? Independent of what? The Brits? And what's it selling? It's not like this city's less authoritarian than others. So all that's really touted is the historical aspect, the place where America was born. Couldn't they do better? We know we could do worse, like "The City That Loves You Back." Or even "The City of Brotherly Love," which is poetic but passe poppypock. Instead, why not "Let Freedom Ring," echoing the stirring words of Martin Luther King? Or "Philly forever ... and better than ever." Has to be less the city and more the region? Admittedly, it's not easy ... unless you're poking fun. One wag already left a suggestion on the story: "Federal probe!" (Check out what Saturday Night Live suggested for New Jersey.)
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Here we go again. Jersey couldn't figure out a lively slogan despite big bucks and online voting. Now a coalition of Philadelphia area groups has spent $200,000 and come up with "Forever Independent." It's OK. As in: Well, it's not offensive or apologetic or dishonest. Problem is: What's it really say? Independent of what? The Brits? And what's it selling? It's not like this city's less authoritarian than others. So all that's really touted is the historical aspect, the place where America was born. Couldn't they do better? We know we could do worse, like "The City That Loves You Back." Or even "The City of Brotherly Love," which is poetic but passe poppypock. Instead, why not "Let Freedom Ring," echoing the stirring words of Martin Luther King? Or "Philly forever ... and better than ever." Has to be less the city and more the region? Admittedly, it's not easy ... unless you're poking fun. One wag already left a suggestion on the story: "Federal probe!" (Check out what Saturday Night Live suggested for New Jersey.)
